Privacy Policy

1. Introduction

McNaught Group Inc. ("McNaught Group," "we," "us," or "our") respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our websites, landing pages, online forms, advertising campaigns, and related communications.

McNaught Group Inc. provides digital marketing, advertising, and lead-generation services. McNaught Group Inc. is not a licensed Florida real estate brokerage. Real estate brokerage services are provided by appropriately licensed professionals through their respective brokerages.

2. Information We Collect

We may collect the following information when you voluntarily submit an inquiry:

First and last name

Email address

Telephone number

Preferred South Florida location

Preferred property type

Approximate purchasing budget

Expected purchasing timeline

Questions or additional information you provide

Communication preferences and consent records

We may also collect technical information, such as IP addresses, browser information, referring websites, and website interaction data, through our hosting, analytics, and advertising technologies.

3. How We Use Your Information

We may use personal information to:

Respond to your inquiries.

Record and manage your property-search preferences.

Arrange requested follow-up communications.

Facilitate introductions to participating licensed real estate professionals when authorized.

Manage our customer relationship management system.

Measure and improve the performance of our advertising campaigns.

Send marketing communications where appropriate consent or another lawful basis exists.

Maintain records and comply with applicable legal requirements.

4. Sharing Information With Real Estate Professionals

McNaught Group Inc. operates a digital marketing and lead-generation platform designed to connect prospective homebuyers with participating licensed real estate professionals.

When you authorize an introduction or otherwise direct us to share your inquiry, we may provide relevant contact information and property preferences to a participating real estate brokerage.

Depending on the approved business arrangement, McNaught Real Estate, operated by 10045047 Canada Inc., an Ontario real estate brokerage, may also be involved in the referral process.

Any participating brokerage may maintain its own privacy policy and is responsible for its own collection, use, and handling of information after receiving it.

We do not represent that McNaught Group Inc. itself provides licensed Florida real estate brokerage services.

5. Technology and Service Providers

We use third-party technology providers to operate our websites, collect inquiries, manage contacts, and support business communications.

These may include GoHighLevel and its related service infrastructure, website hosting providers, analytics tools, advertising platforms, and email or messaging service providers.

Such providers may process personal information on our behalf in connection with the services they provide.

6. Email, Telephone, and Text Communications

When you submit an inquiry, we may respond using the contact information you provide, subject to applicable law and your communication preferences.

Where required, we obtain separate consent for marketing or automated text messages and other regulated communications.

You may withdraw consent to optional marketing communications using the instructions included in those messages or by contacting us.

Consent to promotional communications is not required to submit a homebuyer inquiry.

7. Cookies and Advertising Technologies

Our website may use cookies, analytics tools, and advertising technologies to understand website activity, measure advertising effectiveness, and improve our services.

Where applicable, we will provide required information and choices concerning cookies and tracking technologies.

8. Data Storage, Security, and Retention

We take reasonable measures intended to protect personal information against unauthorized access, misuse, alteration, and disclosure.

Personal information may be stored or processed using technology infrastructure located in the United States, Canada, or other jurisdictions used by our service providers.

We retain personal information for periods reasonably necessary for the purposes described in this policy, subject to applicable legal obligations and retention requirements.

No electronic storage or transmission method can be guaranteed completely secure.

9. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights to request access to, correction of, or deletion of certain personal information, or to withdraw consent to particular uses.

We will review and respond to privacy requests in accordance with applicable legal requirements.

10. Third-Party Websites

Our website may contain links to websites operated by participating real estate brokerages, technology providers, or other third parties.

We are not responsible for the privacy practices of websites that we do not operate. We encourage you to review their applicable privacy policies.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes to our business practices, technology, or legal obligations.

Updates will be reflected by changing the Last Updated date displayed above.

12. Contact Information

For questions about this Privacy Policy or requests concerning your personal information, please contact:

McNaught Group Inc.

Privacy Contact: [email protected]

This email address currently serves as the designated privacy contact for McNaught Group Inc.